The Lodging and Food Service Industry, Sixth Edition 6/e強檔特價
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內容簡介
Get new hospitality students excited and interested in the world’s largest service industry with this unique introductory textbook. The book covers all hotel operating departments to give readers an understanding of each department and how it operates. It also includes chapters on the history of lodging and tributes to outstanding leaders and legends in the lodging and food service industry. The sixth edition includes new information about the expanding prevalence of online reservations; a new discussion of key accounting ratios hotel managers use; information on the effects the 9-11 terrorist attacks on the United States had on national and international travel industries; and expanded/updated discussions on franchising, hotel management, time share, amenities, automation, yield management, and hospitality career paths.
閱讀本書將使新進餐旅管理業的學生對全球最大的服務業充滿興趣,本書介紹涵蓋旅館所有業務部門,使讀者對各部門及其業務有詳盡的瞭解。此外,此書也介紹住宿業歷史與餐旅業傳奇及業界卓越領導者的成就。
本書增訂了最近流行的線上訂位相關資訊以及旅館經理人使用的主要會計比率,以及美國911恐怖攻擊事件對於國內外旅遊業的衝擊;並新增對特許加盟、旅館經理人、分時度假、禮節、自動化、營收管理、餐旅業未來出路等討論。
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