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Hospitality and Tourism Marketing物超所值

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　　This new textbook focuses on the strategic dimensions of contemporary hospitality and tourism marketing management. Systems thinking is applied throughout. Concrete examples of hospitality and tourism marketing illustrate the practical applications of theoretical marketing concepts. The book also features guidelines for developing effective hospitality and tourism marketing strategies and programs.

　　本書旨在講述現代觀光餐旅行銷管理的策略層面，觀光餐旅業中的具體案例闡釋了理論性行銷概念實際應用方式，本書亦有助於發展有效的觀光餐旅行銷策略與方案。